Thailand's anticipated casino resorts could see increased interest following HBO's "The White Lotus" season three, according to Melco Resorts' leadership. The upcoming season, filmed at Four Seasons Resort Koh Samui, is expected to boost tourism similar to HBO's "Deadwood" impact on South Dakota.

Thailand's gaming industry developments:

• Government finalizing legislation for five casino integrated resorts (IRs)
• Expected locations: Two in Bangkok, others in Pattaya, Phuket, and Chiang Mai
• Projected annual gaming revenue: $9+ billion
• Current legal gambling limited to state lottery and horse racing

Melco Resorts' involvement:

• Established Thailand office in early 2024
• Awaiting final regulations before determining bid scope
• CEO Lawrence Ho emphasizes Thailand's hospitality and culture
• Company previously pursued Japanese market unsuccessfully

Public support for casino development:

• 80% of Thai citizens support casino resort development
• Shift in National Assembly's stance toward gaming
• Growing acceptance in predominantly Buddhist country
• Aim to diversify tourism and leisure offerings

The initiative marks Thailand's most promising casino legislation attempt, with Melco Resorts positioned as an early interested operator. The combination of "The White Lotus" exposure and planned gaming developments could significantly impact Thailand's tourism sector.

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