Eli and Peyton Manning will headline FanDuel's "Kick of Destiny 3" Super Bowl advertising campaign, offering bettors a chance to share $10 million in bonus bets by correctly picking which Manning brother succeeds at their field goal attempt.

The campaign centers around both Manning brothers attempting to fulfill Eli's secret dream of being a kicker. During the FOX Super Bowl Pregame Show at 3 PM ET, each Manning will attempt a 25-yard field goal, shorter than a standard NFL extra point attempt.

If needed, the competition includes multiple rounds, with a maximum of three attempts per brother. In case of a tie after three rounds, the winner will be determined by who kicked closest to the center target on their final attempt.

FanDuel will air two TV spots during the Super Bowl, showing the kicking contest results and celebrating with fans who correctly chose either Team Peyton or Team Eli. The commercials, estimated to cost $7 million per 30-second slot, follow previous "Kick of Destiny" campaigns featuring Rob Gronkowski, Adam Vinatieri, and Carl Weathers.

This marks the Mannings' return to sports betting advertising after their previous partnership with Caesars Sportsbook, which ended in 2022. The brothers, both two-time Super Bowl champions, continue to be among the most recognized personalities in sports advertising.

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