BetMGM is taking control of MGM Resorts International's racebook and sportsbook operations at their land-based casinos across the United States. As a 50/50 joint venture between MGM and Entain Plc, BetMGM will manage key operational aspects while working under MGM's oversight.

The operator will handle essential functions including:

• Trading
• Customer service
• Risk and fraud management
• Marketing
• Payment processing
• House rules enforcement

This transition follows BetMGM's declaration of 2024 as "a year of investment" and comes with several other notable developments:

Recent Strategic Moves:

• Appointment of Casey Hurbis as Chief Marketing Officer
• Streamlined digital rewards program with unified wallet system
• Introduction of cross-state transferrable digital wallets
• First gaming operator to enable account use across multiple states

Operational Structure:

• BetMGM serves as a "key employee" of MGM's sportsbooks
• Day-to-day operations managed by BetMGM
• Major decisions remain under MGM casino executives' control
• MGM maintains oversight and policy direction

While speculation exists about MGM potentially buying out Entain's stake in BetMGM, neither company has made official statements regarding ownership changes. The transition represents a natural evolution of the existing partnership, with many MGM retail sportsbooks already featuring BetMGM branding.

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