A former DraftKings customer has filed a class action lawsuit against the sports betting company, alleging unauthorized sharing of customers' video-viewing habits and personal information with Facebook.

Filed in the US District Court for the Southern District of New York, plaintiff Jeffrey Wan claims DraftKings used Facebook's tracking tools, including Facebook Pixel and Conversions API, to share customers' viewing data and betting interests without consent. This allegedly violates the Video Privacy Protection Act (VPPA).

The lawsuit states that DraftKings selectively shared customer data through Facebook's business tools, transmitting detailed information about users' video viewing habits and gaming activities. While DraftKings' privacy policy acknowledges third-party data sharing, Wan's legal team argues that the company could have implemented these tools without compromising customer privacy.

This lawsuit adds to DraftKings' growing legal challenges, including:

• A Massachusetts lawsuit alleging violation of the Family and Medical Leave Act
• A New Jersey case claiming the company enabled problematic betting behavior
• Litigation with professional athlete unions over player image rights
• A $200,000 SEC penalty for CEO Jason Robins sharing non-public financial information

The lawsuit emphasizes that customers never consented to their viewing history being shared with third parties, arguing that DraftKings deprived users of their privacy rights and control over personal information.

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