Carnival Cruise Line and Bally's have announced a new loyalty program partnership, allowing Bally's Rewards members to earn benefits across Carnival's fleet of 27 ships.

Under the new program, Bally's Legend, SuperStar, and Star tier members can access complimentary and discounted Carnival cruises, along with special events. Carnival operates from 14 U.S. ports, while Bally's manages 15 casinos across 10 states.

This partnership extends Carnival's growing casino presence, following their September agreement with Galaxy Gaming to introduce progressive table games fleet-wide. All Carnival ships currently offer gaming options, including slots, table games, and sports betting.

Marty Goldman, Carnival Corporation's senior vice president of global casino operations, emphasized their commitment to Carnival Players Club guests and the potential for growth through this partnership.

This announcement follows a similar alliance between Hard Rock International and Royal Caribbean Group in April, where members can earn points across both companies' venues and cruise ships through their respective loyalty programs: Unity by Hard Rock, Celebrity Cruises' Blue Chip Club, and Royal Caribbean's Club Royale.

Carnival Corporation's portfolio includes multiple cruise brands such as Holland America Line, Princess Cruises, Cunard, P&O Cruises, and Seabourn, alongside their flagship Carnival Cruise Line.

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