Sportradar, a leading sports betting data provider, has launched a new AI-powered audio advertising platform designed specifically for casino and sportsbook operators. This innovative service enables gaming companies to create dynamic audio content for podcasts and internet radio networks.

The platform, called Gen AI audio, automatically generates targeted marketing content during key sporting events and gaming moments. This technology allows operators to scale their advertising efforts efficiently without requiring extensive creative teams or high production budgets.

As a trusted partner to major sports leagues, Sportradar provides data for over 80 sports across 150 leagues in 120 countries. The company has previously integrated AI technology in its NBA partnership to enhance bettor engagement and fan experience.

The timing of this launch is strategic, as sports betting audience behavior shows a significant shift toward audio content consumption. According to Sportradar Marketing Senior Vice President Niki Beier, sports fan listenership has increased by over 1000% in the past seven years.

The new AI advertising service joins Sportradar's comprehensive marketing suite, which includes:

• Programmatic display advertising
• Video content
• Digital-out-of-home (DOOH)
• Paid social media campaigns
• Paid search
• Sponsorships
• Affiliate marketing

This development follows industry trends, with competitor Genius Sports recently partnering with X (formerly Twitter) to deliver AI-powered contextual advertising. Sportradar's new platform specifically addresses the growing demand for automated, scalable audio marketing solutions in the gaming industry.

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