Ontario Lottery and Gaming Corp. Maintains Strong Market Position Despite Rising Competition

Ontario Lottery and Gaming Corp. Maintains Strong Market Position Despite Rising Competition

By Michael Thompson

December 13, 2024 at 07:02 PM

The Ontario Lottery and Gaming Corporation (OLG) has maintained strong market performance despite increased competition in Ontario's iGaming sector, according to a recent Auditor General report.

Self-service lottery ticket machine

Self-service lottery ticket machine

Since Ontario's commercial iGaming market opened in 2022, OLG has achieved record digital growth while competing with 50 licensed operators, including major brands like FanDuel, BetMGM, and DraftKings.

Key Performance Highlights:

  • Online casino and sports betting revenue increased to $630 million in FY 2023-24 (up from $561 million)
  • OLG maintains 16% market share against commercial operators' 78%
  • Private market generated $2.4 billion in gaming revenue from $64 billion in total wagers

Market Share Distribution:

  • bet365: 15%
  • FanDuel: 13%
  • Betano: 9%
  • Super Group: 8%
  • BetMGM, Entain, and BetRivers: 7% each

Progress on Auditor Recommendations:

  • 32% (17) of recommended actions fully implemented
  • 38% (20) in process of implementation
  • Key improvements include:
    • Introduction of new iGaming products
    • Expanded live game offerings
    • Enhanced self-exclusion programs
    • Improved financial reporting transparency

Product Innovation:

  • Launched 80 new games between February-April 2024
  • Established dedicated team for product development
  • Exploring national network options for new offerings
  • Implementation of new options expected by April 2025

OLG continues to adapt to the competitive market while maintaining customer trust and implementing regulatory recommendations, according to spokesperson Tony Bitonti. The corporation's focus remains on digital innovation and operational improvement to sustain its market position.

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