Toronto-based gaming company Rivalry has completed a significant overhaul of its operations, introducing new features aimed at attracting and retaining high-value players. The company's recent changes include a revamped registration system, an enhanced crypto-first cashier, and a comprehensive VIP rewards program.

The new VIP program offers players:

• 80 different ranking levels
• Deposit bonuses up to $6,000
• Cashback percentages up to 11%
• NUTZ token multipliers
• Daily, weekly, and monthly rewards
• Free spins and exclusive perks

Key Performance Highlights:

• 62% of betting handle from casino games in Q3
• Two-thirds of NUTZ token users prefer casino gaming
• 82% of active users are under 30
• Average bet revenue per user increased 51% compared to 2024
• Q3 betting handle: CA$79.9 million
• Adjusted revenue: CA$6 million

The company's crypto-focused strategy has shown promising results, with crypto-wallet-connected players generating CA$3 million in deferred revenue in Q3 2024, representing 200% more revenue than non-crypto players.

Market Context:

• Ontario's regulated market includes 50 licensed operators
• 82 gaming websites available
• 72 sites offer online casino games
• Total market wagers: CA$64 billion (FY 2023-24)
• Gaming revenue: CA$2.4 billion

In related news, Titanplay has expanded its Ontario presence by launching a mobile platform through its partnership with Delasport, responding to the fact that mobile users now represent over 70% of the player base.

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